Friday, January 31, 2020

Aggressive acts in popular TV programmes Essay Example for Free

Aggressive acts in popular TV programmes Essay In this piece of coursework I am trying to find out whether aggressive acts in popular TV programmes cause children to act more violently. The participants used in this experiment will be children aged between 5 and 10. I think that the more aggressive acts there are in the popular TV programmes the more aggressive the child will act after watching the programme.  Most of us recognise aggression when we see it but the reason the person is being aggressive we find hard to determine. One common way to determine aggression is by saying there are 2 types instrumental and hostile aggression. Instrumental aggression is used to achieve a specific goal, perhaps to protect yourself or to try and get your own way. This form of aggression is not always accompanied by anger. Hostile aggression is aimed at damaging someone or something, and is often done in anger. The social learning theory says that we learn not only through reinforcement but also by observing other people and imitating their behaviour, which is called observational learning. A psychologist named Albert Bandura studies of aggression are based on the teachings of the social learning theory. He found out the following points:  Observation  Always we are watching people, and children in particular spend a lot of time observing others. While observing others they pick up on what they say and how they say it. The see how other people react to what is said or done, and observe the consequences of other peoples behaviour. If the behaviour is imitated by the observer we know the behaviour has been learned. For example a boy might kick his teddy bear in the same way as he seen his hero in a cartoon punch another character. The child may imitate the sounds which the hero in a cartoon makes. If the hero was rewarded or shown admiration for its actions in the cartoon then the child is more likely to imitate the heros behaviour. This is an example of vicarious reinforcement. Reinforcement  If the child is rewarded for its actions it is more likely to perform the behaviour. If the boy imitates a character on the TV and is rewarded by the carer the behaviour is likely to continue. If the carer disapproves of the behaviour of the child and punishes then the child is less likely to perform the behaviour again.  Albert Banduras Research On Aggression  Albert Bandura performed a number of experiments which focused on the effect of children watching an adult behave aggressively. For example, Bandura and friends (1961) arranged for an adult to hit and kick a large inflatable doll (called a Bobo doll) whilst the child was in the room. Afterwards the child had a chance to play with a variety of toys, including the doll, whilst the adult was present. Bandura in later experiments changed this procedure, because he showed a child a film of someone being aggressive to the doll in the environmental condition. In the control condition children watched a non-violent film. They were watched afterwards whilst playing and a number of incidents of aggression were noted. When participants were asked to replicate as much of the models behaviour as they could remember, most were able to do so accurately regardless of whether the model had been reinforced or punished. Some of the children who had not been aggressive towards the doll, even though they could do so accurately when asked. These children had learned the behaviour even though they did not imitate it. The Role Of The Media In Aggression  Banduras research indicated that children could learn new ways of being aggressive from their observation of models. This raised the question of what role the media might play in encouraging aggression and violence in society. The way aggression and violence in films, cartoons, TV programmes, computer games and books are presented provides models which children and adults may imitate. As a result of this, there was a huge increase in the research to discover the level and type of violence shown in the media, and what role the medias presentation of violence might play in aggressive behaviour. T. Williams and colleagues (1986), studied children in three Canadian towns and were compared to discover whether television had an influence on their levels of aggression. At the start of the study, one town had no television (Notel), another town had one channel (Unitel) and a third had several channels (Multitel). A year later Notel had one channel, Unitel had two channels. The researchers measured childrens levels of aggression before channels were added and again one year afterwards. The observed the children in playgrounds, and asked teachers and children to rate aggression. Aggression both verbally and physically increased after Notel children began watching TV, and this for both boys and girls. In addition Williams found a positive correlation between the amount of time a child watched TV and the amount of aggression he or she showed.

Wednesday, January 22, 2020

The Tlingit and Grizzly Bear House-Partition Screen :: Essays Papers

The Tlingit and Grizzly Bear House-Partition Screen The region of the northwest coast was blessed with an abundance of natural recourses for human existence and made it possible for the area to thrive. As a result of this unusual abundance, the area could sustain large populations and a complex social order for many Indian groups. Because of the level of sustainability, the cultures had more time for artistic and intellectual activities and endeavors and over time, art became very important and vital to the complex social structures of the groups of the northwest coast. One such group, the Tlingit, used art to create and portray its rights, privileges, and talents inherited to them and became symbols of tribal importance. As they lived in extended family tribal canoe houses, they used art to decorate and empower their tribe in their social structures and often commissioned elaborate artwork in order to create jealousy within the groups. Because the Tlingit culture believed that they were all descendants of animals, the subject matter of most Tlingit art is a highly stylized representation of their ancestor animal. Though religious belief was integrated into Tlingit artwork, it remained an iconographic representation of a tribe’s lineage serving many roles such as power and protection. The Grizzly bear house partition screen is one such example of important, symbolic Tlingit art. The partition screens were used both symbolically as well as served as a dividing screen for the chief separating his living quarters from the rest of his tribal house. This example is made in an unusually grand scale of 15 x 8 feet and is carved in bold low relief from cedar and was later painted. It artistically and symbolically represents Chief Shakes extended family’s origin, the grizzly bear, with smaller heads of the bear making up other parts of its body such as the eyes, ears, chest, as well as many other sections of the piece. The smaller heads create a highly symmetrical design within the piece as well as further symbolize the important image of the bear. Carved out of the reproductive area of the bear is the doorway for the chief, additionally creating an important symbolic representation of their chief being birthed from the grizzly bear every time he enters and lea ves his sacred quarters. This work exhibits mostly all the characteristics cited by Stockstad as it provided background information into understanding the Tlingit culture and their beliefs.

Tuesday, January 14, 2020

J. Crew Company Analysis

I. Problem Definition J. Crew at Stonestown mall is having difficulty targeting San Francisco State students to shop at their store, even when J. Crew offers a 15% off discount to college students. J. Crew is a very successful brand that reaches out to young business professionals; however J. Crew, specifically at Stonestown mall, is having difficulty reaching out to the college students at San Francisco State University. J. Crew believes the students at SFSU are a smart target to reach, considering the University is located right next to the Stonestown mall. Although J. Crew believes the college students are smart target to reach, many students are unaware of the student discount they offer. Looking over J. Crew’s past marketing campaigns, they have used older looking models. When doing our research, we noticed that J. Crew’s top competitors: GAP (Banana Republic), and BCBG use younger, college age range, type of models. With this is mind, we feel that the best advertising campaign is to follow their competitors and choose younger looking models, in order to reach out to the college market. J. Crew’s competitors use fun advertising methods to reach out to a younger market. We noticed in all of GAP holiday commercials, the young models are jumping around having a good time. We get a sense of fun and playful energy from the commercial, which could draw in college students. Gap also gives off a feel of comfort, casual and trendy style in clothing for the everyday college wear. We feel that if J. Crew starts advertising with younger looking models emphasizing on basic wear of a typical college student, J. Crew may have better success at reaching out to the SFSU students. II. Advertising Objective Our main advertising objective is to gain attention of the college students. The goal of our advertising campaign is to create interest for the brand and thus to encourage college students (the target audience) to make an initial purchase of a J. Crew products. Advertisement should seek to tell the market about J. Crew’s products, emphasize the quality and fashion of the products, and last but not least build awareness of the company. We can typically employ creative advertising strategies in order to cut through other competing advertisements. III. Situational Analysis J. Crew first debuted in 1983 as a catalog only shopping experience by Arthur Cinader. Six years later he opened its first flagship store in South Street Seaport New York. J. Crew is American clothing and accessories for men and women. They recently added several line extensions such as â€Å"Crewcuts† for children ages 2-12, â€Å"J. Crew weddings and Parties†, and â€Å"J. Crew Collection† for limited edition pieces. The retailer is known for its young and preppy fashions including jeans, khaki’s, and other basics that are quite pricy and targeted to young professionals. They have 300 stores worldwide including the website and catalog. In 2003 Millard Drexler the former CEO of Gap Inc. ecame the new CEO for J. Crew by pushing service, quality and innovation to the next level. This caused so much controversy with the two companies, being that they are major competitors. J. Crew partners with the best fabric mills and craftsmen such as Jack Purcell, Timex, Thomas Mason, and Red Wing to get the best quality goods. J. Crew is continuing to exp and their retail series with specialty boutiques such as Men’s only shops that specializes in Suiting and Madewell a modernized interpretation of an American denim label founded in 1937 which targets women ages 18-40. Although we think J. Crew does good overall, the Stonestown mall wants to gain attention of the college students because they offer a student/teacher discount. The problem is many of the college students don’t shop at J. Crew because they don’t know much about it. Swot Analysis: J. Crew for the college audience Strengths †¢Over 300 stores in the United States †¢E-commerce website (convenience) †¢Discount sales ongoing †¢Multiple lines for different age categories Weaknesses †¢Too Pricey for the normal college student †¢Targeted more for the young â€Å"Business† professionals †¢No commercials aired/ Advertisements are few Opportunities Target advertisements to that particular age group †¢Possible commercial advertisement for future †¢Expand to new segments of the young market Threats †¢Increased competition of Gap Inc. †¢During the recession students do not have the luxury to spend on pricey clothing †¢Increased celebrity ad vertisement of competitors †¢More discounted sales at competitors IV. Target Audience Demographics For our advertising plan we will target young college students living in the city. These students will be mainly females, as college female students are more willing to pay good money for their clothing than male students. Because our target audience consists mostly of young college students, most will be seen as single. The typical consumer will only make about $12,000 annually or less, most with part time jobs and attending school full time. Psychographics: The psychographics of our target audience will be students living in dorms and on the campus. We will also target young adults living in apartments near college campus life. Most young students don’t mind a little shopping to help them cope with a bad grade or too much studying. These students will be found around the mall regularly and will be shopping at competing stores like GAP. These consumers will be living the college life, learning to be professional in school as well as out. They should enjoy social gatherings and night events where they can show off their style. We will target students that are often in search for discounts at high end stores, looking for long lasting quality in basic casual as well as professional clothing. They need to be able to finance their money well and buy good quality products with long durability. Profile of Typical Target Consumer †¢Female †¢18-25 years old †¢Single †¢College education †¢Part-time job †¢Aware of quality & price †¢Regular shopper †¢Sociable †¢Enjoys nightlife †¢Active in the community †¢Stylish/Fashionable †¢Full-time Student V. Consumers’ Perceptions Our consumers’ perception of the brand, J. Crew, usually entails the style they advertise in commercials and television. J. Crew can be seen as a style with practical women in finely cut business suits and overcoats. When most people visualize the company they visualize classy and professional clothing. The problem is they are not seen as the standard, like Gap, for instance, they lack the basic necessities to attract young college students. J. Crew just wants to maintain its professional status, but attract a younger crowd who are establishing their position in the real world applying and interview for jobs. When walking into the store, consumers see bright lights and a variety of fabrics and styles. The dresses range from simple around the house to dressy date-night dresses. The one-thing consumers’ can expect to see when entering J. Crew is the variety of clothing. Consumers’ can perceive clothing brands based on what they see on television, advertisements, and magazines. For instance, there was a point during the election, when Michelle Obama was wearing all J. Crew clothing. After seeing this, consumers’ then compare their own lives to the First Lady and the President. It gives off the intention that people wearing J. Crew are wealthy and extremely successful individuals. This perception is false because not everyone needs to be wealthy to afford this clothing. Many people are looking for a good way to be fashionable and professional at the same time. J. Crew provides high quality clothing for a good price. This store may seem more expensive, but price goes hand and hand with quality. College students can choose to buy cheaper clothes, but they can’t be guaranteed to last as long as higher quality fabrics. While, if they were to buy clothing from J. Crew, a high-end clothing company, their clothes would last longer and there would be no need for repurchasing products. According to youlookfab. com one of the customer’s comment on how the preppy and fashionable products were expensive, but the quality and drape were impeccable. Other opinions on J. Crew revolve around the age range of the clothing. Most people look at J. Crew as clothing for older more mature audiences. They believe it should be for women in their 40’s or older. This is a common misconception as the style is mostly for a professional look, but for a young professional style. Models often used in the J. Crew magazine, most recently, are younger looking professionals with a modern feel to them. The store has become more mainstream recently, but still continues to maintain innovative colors and ensemble combinations. J. Crew keeps their nice basics and people can often leave the house wearing their attire from head to toe. Consumers’ often perceive J. Crew as currently declining in quality and have problems with sizes and overall fit. As sizes and fit compare depending on the consumer, the fit would be made specifically for younger professionals. As for quality, our prices may have been declining, but our quality can be just as durable as before. As all retail stores were hit hard in the economy, many stores have decreased in overall price. Quality can often be an issue to those who have over worn a piece of clothing. Many customers will find J. Crew products at a rack store or a second hand store and buy them there. Even though they are usually a few years older, they still remain in good condition as if they had never been worn. This contributes to the proof of quality as well as durability in J. Crew clothing. Consumers will always find a way to agree or disagree, but the best we can do to keep those customers content is to create good quality clothing at a sufficient price, producing long lasting and stylish clothing for both professional and casual occasions. VI. The Competition Swot Analysis: GAP INC. Strengths 3,143 stores in the United States †¢518 stores Internationally (Ireland, Canada, Japan, United Kingdom, France) †¢Dominants clothing market â€Å"clothes for the family† †¢Socially responsible campaigns: VOTE, (RED) aids awareness, reducing waste, and strongly concerned about supply chain †¢Lots of commercials aired daily †¢Many young celebrity endorsem ents †¢Multiple lines for different age groups (Banana, Piperlime, Old Navy, Athleta) Weakness †¢Consumers can view low prices as low quality products †¢Not fashion forward for college students more concentrated on Basics †¢Does not create a unique niche in market Opportunities †¢Continue to gain attention with popular celebrities amongst college age students †¢Continue to expand on the new denim line, with high quality fabrics †¢Started working with new upcoming designers to feature in stores at a low cost †¢Expand accessories Threats †¢H&M is a high threat for Gap Inc with low priced fashionable goods and widespread †¢Competitors lowering prices due to the economic downturn Swot Analysis: BCBG Max Azria Strengths †¢Global women’s contemporary fashion †¢9,000 stores over 45 countries and 5 continents †¢Make women look and feel beautiful Recognizable brand and customer loyalty †¢E-commerce website †¢Specializes in fashionable business attire and special occasion dresses †¢Mailers to customers> due to in-store customer database †¢Multiple lines for different age groups Weakness †¢Not to many advertisements †¢No commercials †¢Very pricy for college students Op portunities †¢Expand on advertisement †¢Expand on BCBGeneration stores (targeted to college students) and only can be found at Macy’s. Threats †¢Due to the recession consumers are looking for fashionable goods at a low price at stores such as: H&M, ZARA, and MANGO. Being mass distributed to chains such as Nordstrom, Macy’s, and Bloomingdales where they can offer sales promotions, which will deter consumers to go to actually BCBG stores. VII. The Creative Strategy A. The Single Most Compelling Benefit Our Brand Can Offer to Our Target Consumers For J. Crew, we are using a differentiation strategy using their special student discount, which makes it unique and puts it up against regular retailers whom do not offer such discounts. J. Crew offers a special student and teacher discount of fifteen percent off of all regular priced items, sale items are not included in the discount. This offer is valid for any in-store purchase until the student graduates, and all that is needed is a student identification card. In our current economic situation today, people are more conscious with their spending and hold on to tighter budgets. Luxury clothes are not as affordable as they used to be. Most consumers’ perceptions of J. Crew are that it is an expensive clothing brand. They think that they get better deals from retailers who have the same clothes for cheaper prices. As we promote J. Crew’s student discount and basic clothing items, we have a particular target market in mind. We are looking at this offer as an option or alternative for example, against the retail competition. It is an offer whose benefits are best maximized around college campuses and young professional environments. The discount solves the problem for students who want a back to school shopping spree that is easier on the budget. When we look at dollar value with regards to J. Crew, it is not just the discount itself that we are looking at but also the long-term utilization of the back to school basic items that have multi-purpose uses. So when you think of J. Crew clothing you might want to consider it as an investment, not as an expensive luxury. After all, same with any product you consider buying, you would rather put your money on quality and reliability over a cheaper product that will not last you nearly as long. What is even better about J. Crew is that it is a long term savings on your clothing budget and it will not be as affected by rising clothing prices due to its special student discount. You get more quality per dollar with J. Crew than any other clothing store. With more quality per dollar, consumers can wear their clothes for longer and consume less clothing, which means a lot of savings on their clothing budget. Consumers will feel comfortable wearing J. Crew because they know they are wearing a luxurious brand and saving money at the same time. Now consumers do not need to shop at the cheaper retailers as often as they used to and keep their money in their wallets for much longer. B. Support: Why Should College Students Shop Here? J. Crew is prominently known for being a luxurious clothing brand with higher prices. The brand features collections of men's and women's clothing, accessories, and shoes, in â€Å"classic styles† with a J. Crew â€Å"twist†. Many of the products feature luxury materials such as Italian cashmere and leather, Czech glass buttons, and British wool. J. Crew is the perfect brand to wear every day because it does the savings for you. When buying the back to school basics, you are not only using these items for a professional setting, but also in your everyday school and recreational outfits. The average college student would not normally be interested in shopping at J. Crew, but if they are informed of the college student discount and the basic clothing items that they offer, it will be more enticing to shop there. The biggest push is raising awareness of the student discount because most students are unaware of it. Since J. Crew is not advertised often, it would be most efficient to raise awareness to college students on college campuses with flyers or online through Facebook. When they become aware, it will make them interested to see what the store sells and perhaps tempt the student to visit a local store or shop online. During a visit in store or online, the consumer will notice the advertised â€Å"Back to School Basics† and special student discount emphasizing the basic clothing items. These basic clothing items will be more appealing to students who now know that they can get regular discounts on clothes that they can wear everyday for any occasion. Basic clothing items and professional items will be a great investment for the average J. Crew shopper and many others. The average J. Crew shoppers are females ranging from ages 18-49. Most of these consumers are young professionals or part of families with incomes of $60,000 and greater. The shoppers who are in the age range of 18-49 and do not necessarily have the money to regularly shop at J. Crew, should have a chance to purchase basic clothing items and young professional attire. The important idea of buying J. Crew clothing is that it can not only be worn on teachers and students at school or in everyday recreation, but also when you graduate and get a job in the real world you can still wear the clothes for casual or business attire. C. Tone of Advertising When it comes to J. Crew, consumer’s original thoughts are: expensive, elegant, and older professional. We would like to use a tone to raise awareness to college students and young professionals that would slightly alter a consumer’s thoughts. The tone that we would like to use would be young, playful, trendy, and basic. The tone would push the young professional look and â€Å"Back to Basics† slogan around back to school shopping time. J. Crew does not have commercials so implementing commercials with a young, playful, and happy tone would be most effective. These commercials would include young, professional looking adults jumping and dancing around with popular music in the background. The actors in the commercial would be wearing a mixture of basic items and professional items that are in all different colors to make the commercial appealing to the eye and promote the basics that people may not have noticed before. The idea in this would be to make J. Crew’s advertising more like GAP’s and have it start appealing to more of the college kids and young professionals. GAP’s 2009 Holiday Commercial is the perfect example of the tone J. Crew should promote. Most importantly, these advertisements and commercials need to promote money savings (such as the student/teacher discount) and â€Å"Back to School Basics†. The most important things to a college student is saving money, and looking good while doing so. If J. Crew follows this newly thought out plan, they will accomplish just that! VIII. The Creative Brief J. Crew, specifically at Stonestown mall, is having difficulty reaching out to the college students at San Francisco State University. J. Crew is mainly categorized as expensive and for an older professional. By changing their advertisement strategies to have a younger feel, we hope to gain awareness of college students at SFSU. Our advertising plan will focus on college students and young professionals. These students will be mainly females and most will be seen as single. They will make about $12,000 annually or less, most with part time jobs and attending school full time. College students usually enjoy social gatherings and night events where they can show off their style. They are looking for long lasting quality in basic casual and trendy clothes. Most college students visualize J. Crew as classy and old professional clothing. The brand is seen as expensive but college students regard J. Crew products as being high quality. The single most compelling idea we need to communicate to our target market is that fact J. Crew allows college students to wear high quality and fashionable clothes, while saving money at the same time. J. Crew is prominently known for being a luxurious clothing brand with higher prices. But the brand has also basic clothing items for the typical college student on which they can get regular discounts. Our desired brand personality/tone of J. Crew should be a young, playful, and trendy

Monday, January 6, 2020

Enrique s Journey By Sonia Nazario Essay - 1314 Words

Enrique’s Journey written by Sonia Nazario is a work of non-fiction that follows the journey of a young Central American boy to find his mother Lourdes, who left him at the age of five. Before Nazario introduces Enrique she discusses the experiences she put herself through to gain a better understanding of the travels a migrant child and adult go through in their conquest to make it to the United States. While going through the trials that many migrants put themselves through Nazario learns the stories of different migrants and begins her search for a migrant child to bring attention to their story and create awareness about the situation children migrating are enduring to find their mothers in the United States. Nazario traces Enrique’s steps to experience his full journey and to describe the details in depth upon writing about the journey Enrique took to find his mother in the United States. Between 2001 and 2004 the estimated number of central American migrants that reported detained and deported, doubled to more than two thousand a year. Most of the migrants that leave their home in central America and Mexico have a set goal which is to find their mothers. â€Å"An estimated 1.7 million children live illegally in the United States, most from Mexico and Central America† (Nazario, Pg. 241). A study featured in the book from a Harvard University showed that â€Å"85 percent of all immigrant children who eventually end up in the United States spent at least some time separated from aShow MoreRelatedEnrique s Journey By Sonia Nazario1387 Words   |  6 Pages Enrique’s Journey Introduction In this story, Sonia Nazario recounts how a Honduran boy called Enrique passed many dangerous situations in his travel to the United States in order to finally meet with his mother. Enrique began his travel to the United States eleven years after his mother left him in Honduras. Enrique faced gangsters, bandits and corrupt police officers when he was in the train called â€Å"El Tren de la Muerte†. The only thing that he was carrying was his mother’s phone number. But EnriqueRead MoreEnrique s Journey By Sonia Nazario872 Words   |  4 PagesEnrique’s Journey In the book Enrique’s Journey written by Sonia Nazario, a projects reporter for the Los Angeles Times, Nazario talks about the true story of a young Honduran boy named Enrique that was abandoned at the age of 5 by his mother Lourdes. His mom left to the United States as an immigrant to work so she can be able to give her poor children a better living. After 11 years of tears, sadness and loneliness pass Enrique decides to go to North Carolina in search of his mother. Family is theRead MoreA Brief Note On Enrique s Journey, By Sonia Nazario Essay1552 Words   |  7 Pagesâ€Å"If you move, I’ll kill you. I’ll break you in two† (Nazario 87). Enrique’s Journey, a nonfiction book by Sonia Nazario, painstakingly follows the trek of a young teenage boy’s treacherous journey to the United States from Honduras. At the tender age of five, a horrified and confused Enrique watched his mother Lourdes walk away from him and onto El Norte, The North. Elev en years later Sonia Nazario, a project reporter for the Los Angeles Times, traces each bitter step of Enrique’s gruesome and longRead MoreSonia Nazario s Enrique s Journey1698 Words   |  7 Pagesfamilies and countries, but the countries that they go to, to seek help, as well as refuge from. 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Lourdes is a single mother of Enrique and Belky, his sevenRead More Rhetoric in the American Immigration Debate Essay1659 Words   |  7 Pagesdebate, US president Obama, journalist Sonia Nazario, and Arizona congressman J.D. Hayworth, we can evaluate the effectiveness of the different rhetorical approaches by whether or not they reach their intended audiences. Nazario fulfills her journalistic raison d’à ªtre by succeeding at objectivity, while Obama and Hayworth as politicians succeed by lying by omission in speeches and in writi ng in order to pursue policy goals and appease supporters. Sonia Nazario, herself an immigrant, was aware ofRead MoreStrains Among Enrique And Lourdes1582 Words   |  7 PagesStrains amongst Enrique and Lourdes start to rise. Enrique hates his mom for having abandoned him, and says that cash does not unravel anything (197). He blames her for cherishing Belky more than she did him, contending Belky got a decent home while he was left with a reckless father. He tells Lourdes that he considers his grandma, Maria, to be his genuine mother. Lourdes tells Enrique that he ought to accuse his dad for leaving, and his grandma for making him offer flavors in the city when he